150 Years Iconic Tonic

Embarking on an exhilarating journey with Schweppes to celebrate their 150th anniversary, we aimed to pay homage to their iconic tonics. Our mission was to capture Schweppes' rich heritage and infuse it with contemporary creativity, creating a multi-dimensional campaign. To fulfill this mission, we launched several short films and a photo series showcasing the creation of unique cocktails, and together with the impact of three music artists, we achieved exposure across social media numbering into the hundreds of thousands.

Our Goal

Our innovative approach combined artistry, music, and mixology to create a sensory experience for Schweppes' target audience and extend it even further. Focused on three original cocktails inspired by music artists Mapei, Linn Koch-Emmery, and Kleerup, each representing a different genre, our concept catered to distinct interest groups. This allowed us to amplify Schweppes' reach and engage a diverse range of consumers.

Online & Print Activation

We created captivating short films and photo series showcasing the creation of unique cocktails utilizing three Schweppes Selection flavors: Pink Pepper, Hibiscus, and Twist of Lime. We also captured the essence of the artists, crafting signature cocktails. From the vibrant G&T Royale with Hibiscus Tonic for Mapei and the refreshing Salty T&T with Twist of Lime Tonic for Linn Koch-Emery, to the bold Warm Embrace with Pink Pepper Tonic for Kleerup, these drinks became a celebration of artistry and a testament to Schweppes.

We produced engaging photo and copy content customized for Schweppes' Nordic and European markets, ambassadors, and The Forumist’s online, social media, and YouTube channels. These platforms acted as catalysts for sharing the story behind each artist's drink, encouraging audiences to explore their worlds and discover Schweppes' unique flavors. Additionally, we provided recipes, empowering them to recreate the artists' designated drinks at home.

Andreas Kleerup’s Warm Embrace with
Schweppes Tonic Pink Pepper

  • To match Andreas’s global multi-dimensional personality, which is as diverse as his musical engagements, we include a refreshing balance of sweet, tangy and bitter elements, invigorated by Schweppes Tonic Pink Pepper, rum and red aperitif – all like the upbeat tones of his music.

  • 3cl rum of choice

    10 min chilli infusion optional

    1.5cl passion fruit liqueur

    1.5cl red aperitif

    ½ fresh squeezed lime

    1 fresh passion fruit

    Slice red chilli (heat optional)

    Thai hot basil

    Schweppes Tonic Pink Pepper

Mapei’s G&T Royale with
Schweppes Tonic Hibiscus

  • The passionate energy of this poised and dedicated artist and the uniquely complex voice that she brings to her music are reflected by this cocktail’s rich combination of flavours of pomegranate, a hint of fresh mint, Schweppes Tonic Hibiscus, gin and a rich boost of bubbles.

  • 5cl gin of choice

    1cl raspberry liqueur

    1tsp pomegranate syrup

    Pomegranate arils

    Mint sprig

    Optional lemon twist

    Schweppes Tonic Hibiscus

    Champagne or Cava for the Royale version

Linn Koch-Emmery’s Salty Tequila with
Schweppes Tonic Twist of Lime

  • This cocktail is a short, sharp, laid-back package, just like Linn’s music, complete with an edgy delivery; it’s rimmed with a personality that’s salty with a zesty hit of charisma and spice, boosted with Schweppes Tonic Twist of Lime, tequila and Yuzu Sake to capture the sheer drama of her creativity.

  • 4cl tequila of choice

    1cl Yuzu Sake

    1cl fresh mandarin juice

    1cl agave syrup

    Pinch of salt

    Schweppes Tonic Twist of Lime


We conducted in-depth interviews with the artists, uncovering the inspiration behind each drink and offering a deeper understanding of their music and artistic purpose. This immersive experience seamlessly bridged the gap between the physical and digital realms, enhancing the online material created for Schweppes.

Impact


The campaign achieved remarkable reach, engaging an audience across the Nordics. The combined power of the artists' social media presence, Schweppes' online and social media channels, The Forumist's magazine
and online platforms and various other digital touch points contributed to the widespread exposure of the campaign.

Short films online and social media reach: 250K
Collaborating artist’s social media reach: 170K
Printed magazine and social media reach: 230K
Shares and earned reached on social media: 85K

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