Life in Motion
This project aimed to illustrate the future of storytelling and content creation by participating in the pivotal moments where magic unfolds, and access to the necessary equipment to capture it. The modern technology and special features of the Galaxy S9 & S9+ were highlighted as the perfect tools, always available to seize these extraordinary moments and make them last forever.
Our Goal
To showcase the Samsung Galaxy S9/S9+ camera's quality and capabilities, including Pro Mode and low-light sensitivity, and capture Samsung's exposure as the main sponsor. Through exclusive content creation, we highlighted the phone's superior image and video quality, while boosting Samsung's presence and initiatives. Our aim: to enhance exposure, drive sales, and expand awareness among the target audience.
We assembled a team of professional photographers and filmmakers tasked with capturing exclusive moments, performances, and interviews with selected artists backstage and at the festival using the Samsung Galaxy S9/S9+. Leveraging the Pro Mode capacity, we showcased the phone's advanced functionality in capturing high-quality visuals, even in challenging conditions. The content was promptly edited and strategically distributed across various social media platforms during and after the festival to engage the target audience who were unable to attend in person.
Online & Print Activation
The content was promptly edited and strategically disseminated across the social media platforms of all collaborating partners, including the festival and the performing artists, both during and after the event, to engage the target audience unable to attend in person. It showcased online interviews with performing artists and effectively captured the essence of live performances and the festival's vibrant atmosphere. Additionally, a longer version of the film was edited post-festival for B2B retailer presentations.
Artists featured: IAMDDB, The Brian Jonestown Massacre, King Gizzard & the Lizard Wizard, Little Jinder, St. Vincent, Mwuana, Pale Honey, Lilla Naomo, DJ Lag, and Off the Meds
Impact
Our efforts extended beyond the festival's physical boundaries, capturing a vast audience. The engaging visuals and interviews stirred considerable interest and awareness about the Samsung Galaxy S9/S9+ among our designated target group. Furthermore, the content served as a case film, immortalizing the technology's capabilities and the branding efforts of the world's leading tech brand.
Collaborating partners online and social media during the event: 630K
Social media reach of performing artists: 440K
Post-event online, social media, and case film: 310K
