Snap Happy
We united with Samsung to demonstrate the power of visual storytelling, where advanced technology and artistic vision converge to create stunning visuals that capture life's most meaningful moments using Samsung Galaxy.
Our Goal
Enter the realm of visual excellence as we teamed up with Samsung for the captivating project, "Snap Happy." Our goal was to highlight the outstanding camera capabilities and advanced features of the then new innovation from Samsung, the Galaxy S7. With the expertise of professional photographer Ruggero Maramotti, we embarked on a lifestyle photoshoot for the coming issue of The Forumist magazine. Our objective was to showcase the Galaxy S7's ability to capture extraordinary moments with its RAW image capabilities, night photography mode, and unparalleled image quality that meets the demands of print for a high-end magazine.
To highlight the Galaxy S7's exceptional camera capabilities, we delved into Maramotti's artistic journey and unique approach to photography. Through the expert's experience and knowledge, we explored the advantages of the Galaxy S7, such as its capacity to perform well in low light conditions, vibrant color reproduction, and fast lens performance. Maramotti utilized manual controls for low ISO, showcasing the unique feature that enabled steady and low-noise shots, among other impressive capabilities.
Online & Print Activation
To celebrate Samsung Galaxy's support of innovation in photography, we invited the photo enthusiast readers of The Forumist magazine, both in print and online, to participate in an in-depth interview. The aim was to explore insights from professional photographers and put the final images to the test by showcasing the photo series captured through the lens of the Galaxy S7. This extended to a 4-page editorial featured both in print and online, highlighting the capability of the device to handle high-quality printed magazine inquiries.
On-trade Activation
To amplify the activation, we provided Samsung retailers across the Nordic countries with 5000 copies of the magazine. This served as a powerful sales tool for both B2C (business-to-consumer) and B2B (business-to-business) segments, illustrating and justifying the advantages of both hardware and software in the latest Galaxy smartphones.
Impact
The project successfully reached a broad print and online audience across the Nordic countries, targeting both photography and tech enthusiasts. This initiative aimed to showcase the evolution of Samsung technology and position the Galaxy as the obvious choice for our target audience. By maintaining ongoing visibility and encouraging retailers to use the materials as sales tools, we achieved the final goals of the activation.
Online campaign and social media reach 160K
Printed media 110K
Ongoing Nordic retailer’s visibility during a 3-month period 370k
