New Talent Award
We've sparked a revolution to celebrate Peroni, creating a platform for emerging talents to radiate brilliance. Drawing inspiration from the Italian heritage, we embraced the essence of style, weaving it into innovation. Together, we redefined the landscape, where fashion and design stand as paramount elements, echoing the rich legacy of Italian creativity.
Our Goal
Our objective was to maximize the House of Peroni's visibility during Stockholm Fashion Week as the main sponsor, positioning the brand at the forefront of the event. This involved showcasing their passion for fashion, engaging a discerning audience, and reaching a broader viewership through visually impactful experiences and content across multiple channels. By supporting emerging talents and pushing boundaries with stimulating ideas and sustainable practices, we aimed to create goodwill and to position Peroni as an innovative and trendsetting brand.
Partnering with Peroni, Hallwylska, Beckmans School of Design, and the Swedish School of Textiles, we executed the Peroni Fashion Design Award 2022. This initiative aimed to support emerging talents in the fashion industry by providing marketing visibility, a showroom service, and the opportunity to sell future creations in The Forumist's store. Showcasing the awardees' work during Fashion Week celebrated their design aesthetic, creativity, and unique points of difference. Our approach centered on fostering collaboration and supporting sustainable methods and processes.
Online & Print Activation
Pre-Launch Social Media Activation: we crafted a compelling short film with two renowned Swedish singers/actors, and it was shared across all channels to build awareness for the House of Peroni event during Fashion Week. We also tailored edits for YouTube, Instagram, and online platforms to ensure optimal visibility and engagement. The film's dynamic range, from 15-second snippets to immersive 45-second experiences in 9:16 and 16:9 formats, captured the attention of viewers across multiple platforms.
We featured a 10-page cover story in The Forumist magazine dedicated to showcasing Peroni's rich heritage and The New Talent initiatives. The feature included interviews with Peroni's Nordic marketing manager and selected awardees, presenting their perspectives and experiences. The chosen items of each talent was artfully presented by Swedish singers Sabina Ddumba and Janice in a compelling visual narrative. Our online story extended event coverage, and post-launch social media shares amplified the reach and engagement, echoing the excitement and allure.
Physical Activation
Peroni Fashion Design Award Exhibition & Launch Event: The campaign's climax took center stage at the House of Peroni at Hallwylska, spotlighting the outstanding work of the 10 award recipients. The atmosphere buzzed with musical acts and thrilling performances from renowned Swedish singers, enhanced by unforgettable DJ sets. Drawing over 600 visitors, the event, featured on the Stockholm Fashion Week official schedule, seamlessly united professionals, influencers, and an exclusive VIP guest list.
Impact
Our joint efforts, strategic partnerships and a multi-channel approach, resonated throughout the local and Nordic markets, connecting with more than 400,000 individuals.
Social media activation before the launch reach 48K
Fashion award launch event reach and shares 120K
Post-event print, online and social media reach 245K
