Dynamic minimalism
A celebration of personal evolution and openness to new ways of living, including overcoming obstacles and exploring both external and internal worlds, presented with a fashion-forward approach. The fusion of fashion, function, and Nordic minimalism established Peak Performance as the go-to brand for Berlin's fashion devoted and active lifestyle enthusiasts.
Our Goal
Our objective was to set Berlin abuzz with excitement for the opening of Peak Performance's new flagship store, capturing the hearts of the city's dynamic and fashion-forward community. Through The Forumist Production, we sought to create an enthralling activation that seamlessly fused sport, style, and the vibrant spirit of Berlin. Our focus was to elevate Peak Performance's image as the ultimate brand for urban-chic, active living, showcasing its exceptional quality, comfort, and cutting-edge designs.
Online & Print Activation
At the heart of our activation was an electrifying short film and a photo series tailored for social media, online platforms, and in-store digital screens. With an avant-garde touch, the seamless interaction with garments was visually enhanced by pulsating beats, conveying a sense of energy and edginess that reflects Peak Performance's urban-chic style.
Each frame captures the fusion of elegance and streetwear influences that define Peak Performance. Complementing the film, we crafted a thought-provoking storyline delving into Helin's vibrant personality, dynamic lifestyle, and intimate connection to Berlin and Peak Performance.
Impact
The activation deeply resonated with The Forumist's diverse and influential readership and reached a wide audience through social media and Peak Performance's promotional channels. This visually impactful campaign left a lasting impression on Berlin's vibrant target audience.
Online campaign, YouTube & social media reach 340K
Printed media 150K
Ongoing Berlin store visibility 8 weeks
