Plug into the Future
There’s a revolution going on in the transport world, and it’s electrifying. Let’s celebrate the ingenuity of two innovators pushing the boundaries in their spheres and see what happens when their visionary outlooks are brought together.
Our Goal
Successfully showcased MINI's commitment to electric transportation and urban living through the Countryman Plug-in Hybrid. Collaborated with BIKEID for a limited edition Diamond electric bike, attracting a sustainability-focused audience. The partnership resulted in a handcrafted electric bike, interpreting MINI's design heritage, telling a compelling story about the future of transportation.
This project represented a shared commitment to the transportation of tomorrow, promoting the use of alternative methods such as cycling instead of relying solely on cars every day, and emphasizing a shared commitment to an environmentally friendly world, harmonizing style, performance, and environmental consciousness.
Online & Print Activation
A captivating on-brand advertorial in The Forumist magazine delved into MINI and BIKEID's world and heritage, immersing readers in the story behind the collaboration. Additionally, the collaboration resulted in an advertorial produced by us for the Swedish newspaper supplement DI Weekend, further extending the campaign's reach.
A multi-channel approach featured on all collaborating partner’s online and social media channels, along with exclusive insights shared through several newsletters, ensured a widespread and engaged audience.
Physical Activation
Beyond the digital and print activations, we created an immersive installation and an ongoing BIKEID storefront exhibition. This showcased the embodiment of MINI and BIKEID's shared vision, engaging visitors directly. To mark the exhibition launch, we hosted a grand event at a selected venue, featuring live performances and a vibrant atmosphere—a celebration of innovation, design, and collaboration.
Impact
Our collective efforts resonated with an extensive audience. Captivating YouTube, social media, and advertorial activations sparked widespread engagement. The ongoing physical activation extended the reach beyond traditional channels. The storefront takeover engaged the Östermalstorg area. The event fostered a sense of community, inspiring a movement toward a better future with MINI.
Online campaign, YouTube & social media reach 440K
Printed media 350K
Event activation and social media 120K
Ongoing Bikeid storefront visibility 3 month
